She might have been able to buy her way into school, but Lori Loughlin’s daughter apparently couldn’t buy her way to a new trademark for her beauty brand.
According to the U.S. Patent and Trademark Office, Olivia Jade attempted to have “Oliva Jade Beauty” and her name trademarked, but the office rejected the application due to punctuation and grammar errors.
“The wording ‘make up kits comprised of moisturizer, primer, concealer, foundation, make-up powder, make-up pencils, eye make-up, eyeshadow, eye liner, mascara, blush, highlighter, bronzer, make-up setting spray lipstick lip gloss, lip stains, make-up remover’ in the amended identification of goods is indefinite and must be clarified because the nature of ‘moisturizer’ and ‘concealer’ must be further specified,” read the USPTO documents .
The USPTO also added in the letter issued on March 15, that “in addition, applicant must correct the punctuation in the identification to clarify the individual items in the list of goods.”
“Proper punctuation in identifications is necessary to delineate explicitly each product or service within a list and to avoid ambiguity,” the office further explained. “Commas, semicolons, and apostrophes are the only punctuation that should be used in an identification of goods and/or services.”
The news comes after Olivia’s parents, Loughlin and Mossimo Giannulli, were arrested earlier this month in the college admissions scandal, where rich parents pay off colleges to get their kids in.
Since then Olivia Jade has become the center of heated criticism. She doesn’t want to return to USC now, for fear of being kicked out or bullied because of the scandal. After she lost her sponsorships with TRESemme and Sephora, she decided to start her own beauty brand.
Perhaps a little English 101 would do some good after all.
